Maffashion wearing Berries jewelry in a photoshoot promoting the Stella McCartney x H&M collection
In spring 2026, the H&M brand unveiled a new collection created in collaboration with Stella McCartney. The project marked a return to the collaboration between the two brands after twenty years. The first joint collection was shown in 2005.
Among the people presenting the collection in Poland was Julia Kuczyńska, known as Maffashion. The influencer appeared in a photoshoot prepared as part of the collaboration with H&M, in which Berries jewelry was also an element of the styling.
Stella McCartney x H&M 2026
source: h&m
Stella McCartney's new collection for H&M was based on a reinterpretation of the British designer's most iconic designs from the past 25 years, as well as solutions related to more responsible production and the use of recycled materials.
The collection included, among others, oversized suits with strongly emphasized shoulders, wide trousers, satin and draped dresses, tops with details inspired by the Falabella chain, bodysuits adorned with shimmering beads, and accessories with metallic finishes. One of the characteristic motifs was also the inscription "Rock Royalty", referring to Stella McCartney's archival designs and aesthetics from the late 90s and early 2000s.
The whole was kept in an aesthetic combining expressive tailoring and power dressing with nostalgic references to rock styling and fashion of the turn of the millennium. An important element of the collection also remains the sustainable aspect of production, using, among others, recycled materials, organic cotton, and innovative fabrics partially made from plant-based raw materials.
source: h&m
Maffashion in Stella McCartney x H&M collection styles
The photoshoot with Maffashion coincided with the influencer's widely discussed metamorphosis related to a charity event organized during the Łatwoganga stream for the Cancer Fighters Foundation. Julia Kuczyńska decided to shave her hair after reaching a certain fundraising threshold.
Her new hairstyle became one of the most distinctive elements of the entire session and harmonized well with the aesthetic of the Stella McCartney H&M collection, based on simple silhouettes, stronger details, and a more austere visual.
In the styling prepared for the collaboration, Maffashion appeared, among others, in the distinctive "Rock Royalty" top with lacing and studs, and barrel-leg trousers covered with rhinestone stones, which gave them a shimmering, almost metallic texture. The styles were kept in a subdued color palette and combined minimalist forms with more expressive accessories.
Berries jewelry in Maffashion's styling
source: instagram maffashion_official
Berries jewelry was also an element of Maffashion's styling. The influencer wore, among other things, Triple Loops Silver earrings and a set of massive silver ear cuffs. The sculptural, rounded forms harmonized well with the minimalist cuts of the clothes and the metallic details present in the Stella McCartney H&M collection.
The jewelry was a striking accent of the entire look and fit into the aesthetic of the session, where the contrasts between simple silhouettes and more decorative details played a significant role. The silver accessories also emphasized the influencer's new image and the more austere character of the styles prepared for the campaign.
source: instagram maffashion_official
