Berries jewelry in Coca-Cola's campaign featuring Magda Gessler

At the beginning of 2026, the Coca-Cola brand launched a new iteration of its Coke & Meals campaign, "Make Sunday Delicious." One of the main figures of the project is Magda Gessler – a restaurateur and television personality, associated for years with the idea of celebrating shared meals and gatherings at the table.

Berries jewelry also appeared in the visual materials prepared for the campaign, used as an element of Magda Gessler's styling.

Coke & Meals campaign "Make Sunday Delicious"

The new iteration of Coca-Cola's communication focuses on the idea of shared eating and Sunday gatherings at the table. The campaign's narrative emphasizes that the most important element of such moments is not perfect presentation, but authenticity and the presence of loved ones.

The project encourages celebrating everyday moments – both at home and beyond. A shared meal is presented as a space for building relationships and creating memories.

The campaign runs from January to March 2026 and includes extensive communication activities, including:

• television,

• digital channels,

• social media,

• outdoor, including activities in urban spaces.

Magda Gessler's styling in the Coca-Cola campaign

Magda Gessler appears in the campaign with her characteristic, expressive aesthetic. The styling is based on intense colors, decorative fabrics, and layered accessories. Her way of building an image has for years been based on expression and conscious use of color. Flowy tunics, maxi dresses, or loose wraps are combined with rich patterns and warm, saturated colors. The whole remains free in form, but distinct in character, balancing between artistic ease and elegance.

Jewelry plays a significant visual role in it. Layered, it builds the rhythm of the styling and reinforces its expressive character – in line with the aesthetic with which the restaurateur has been associated for years.

Berries jewelry in Magda Gessler's styling

In the campaign's visual materials, Magda Gessler's styling features several characteristic elements of Berries jewelry that build the layered, decorative character of the entire look.

One of the most expressive accessories is the Viva Red XL ring – a large gold-plated model with intense red enamel. Its massive form makes it act as a classic statement piece, an element that attracts attention and builds a visual center of gravity for the styling. The color of the enamel naturally corresponds with the characteristic red associated with the Coca-Cola brand's visual identity.

The styling also includes ribbon necklaces with pendants, including a heart motif and letters. Worn in layers, they create a composition around the neckline and fit into the aesthetic of jewelry layering, where accessories build the rhythm of the styling through length, movement, and material contrast.

Expressive forms and intense red enamel harmonize well with the colorful styling, emphasizing its expressive character. Such a combination fits into the aesthetic of maximalism, where accessories, textures, and saturated colors together create an expressive, multi-layered composition. In Magda Gessler's styling, color and Berries jewelry form a coherent element of the visual narrative of the entire project.